Using Web Audio for Success

August 7, 2010
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It would be hard to argue against the fact that adding audio to a website increases your overall results. In fact, not using audio is a big mistake. Audio increases opt-ins. It boosts sales, too.

Why does it work?

It’s not hard to figure out. Audio breaks the silence of the web. It makes your site more “human”. And adds the feel of a real live person. In short, it makes your site come alive. And people like to interact with things that are alive!

The benefits of audio

Adding audio increases your profits in two ways. You will close more sales. And second you’ll save money on the sales letter. You see, you’ll be able to skip the expensive copywriter. You can just add your own audio. Your honest message about your product will sell better than a professional copywriter.

And you will increase your subscriber opt-in rate. Most people need to be led by the hand. So you just add a simple audio that says: Enter your email address in the form. That alone can increase opt-in rates up to 310%!

Some ways to use audio

Put a welcome message that plays automatically on your site, Most websites are cold and in-human. This could be all it takes to get your visitor to decide to stay.

Lead them by the had. The same principle the we used to boost opt-ins applies. You can use audio to tell your visitors exactly what to do. And take them all the way through buying your product.

Testimonials for your product or service. A written testimonial is good. But what’s even better are audio testimonials. It’s much hard to fake an audio testimonial. So audio adds real believability. Which boosts your sales for sure.

Sneaky tick

Did you ever think of making a product just by recording some audio? You’ll be able to produce audio products faster than any other kind. And your customers will be very happy with the product. The great thing about audio products is people can take them with them on the go. And once you record the audio, you can pay someone to transcribe it for you. Then you’ve got an eBook, too – but it was easy to create!

Is adding audio hard?

It’s actually really easy. You can find a lot of programs that create audio buttons for you. You don’t actually have to do anything yourself. The program records and then converts the recording and generates an audio button. You just copy and paste into your website. There’s nothing to worry about.

Summary

Just a reminder of why you want to start using audio. Setting up some web audio will do wonders for all your results. No doubt your sales will go up. You will also increase your subscriber opt-ins. And you can quickly produce products and website sales copy. No many people are doing this. But you’ll save a lot of time and money. Get started right now and realize instant results.

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