The most important thing in any web business is traffic – lots and lots of traffic. The other 1% is what you do with that traffic, but if you have to traffic – you can figure out the rest. Once the visitors arrive you can have them join your mailing list, purchase a product or subscribe to your RSS feed. The important thing is getting the traffic and sustaining it.
Here are some tips for generating website visitors:
These are the best and fastest ways to get free visitors coming to your site:
- Web 2.0 Sites
- Article Websites
- Video
And here’s how to use each method…
Web 2.0
Web 2.0 is the name given to websites that get their content from their users. What this means for you is that you can join into the community and add your own content. Because these sites get so much traffic, Google and the other search engines treat these sites with greater importance in their algorithms. And that’s important to you because it means that Google and the other search engines treat links from these sites as more meaningful than links from other sites. And any links in your content that point to your own sites count as a strong “vote” in favor of your sites – lending you credibility in the search engines. The direct traffic from the Web 2.0 sites themselves is only part of the benefit. There are many more web 2.0 traffic tactics we don’t have time to get into here, but this will get you started.
Article Marketing
The next thing we want to talk about is article marketing. This is because article websites are really web 2.0 site. Article directories are sites where users (including you) can upload articles they have written. And just like other web 2.0 sites, you get all the SEO benefits from having your content on them. But you also get the extra benefit of other users taking your article and putting it on their site. And because the terms of the directory say they have to include your “resource box” you get links back from all these other sites, too. If you want to generate traffic from articles follow these steps:
- Figure out what keywords you want to go after
- Write your article for the keywords you’ve chosen
- Be sure to link to your site on the keywords you’ve chosen. Do this inside the article itself and in your author’s bio.
Video
Our discussion would not be complete without talking about video. Once again, this is really a sub-set of web 2.0. And it carries all the same benefits of article marketing. And if all that wasn’t enough, you also stand a much stronger chance of getting a high search engine ranking for the keywords you want with video than you do with text-based content.
OK, so how do you do effective video marketing?
- Set up your YouTube account
- When people view your videos, you want them to visit your site, so turn all the other modules in your profile off
- Add tags to your profile
- Add a link to your website
- Add at least one video to your profile
- For each video use your keywords in the tags, the descriptions and the title
Putting it all together.
This is a great overview to get your started generating massive traffic to your site.