It’s undeniable that the one thing you need to succeed in your online business is traffic. And nothing beats free traffic. And where’s the best place to get free traffic? Google and other search engines.
How does Google give out free traffic?
This is something you’ve experienced first hand countless times. You visit your favorite search engine. Type in something you’re looking for. Then you click on one of the pages that in displayed. Turns out that the website you visit just got free traffic from the search engine. What need to figure out is how to get you free traffic.
If you’re like most people you only click links on the first page or two. The truth is that this first page of results receives nearly all the clicks. And what’s more, the first 3 get over 70% of the clicks.
This means that to get any real traffic you need to be on the first page in Google. And that means you need to be “ranked” in the top 10 by Google. And this bring us to…
What is SEO?
SEO means that your website is clearly about something specific, Google knows that that is and thinks others will agree and find your site useful. The intricate formula Google uses to figure this out is really only known by Google. There are several factors that we do know.
Getting indexed
First, before you can get ranked highly, Google has to know you exist. This is called getting “indexed.” When your website gets indexed, Google stores information about it in their massive database.
Google needs to actually find your site in order to index it. And the best way for Google to find you is to get inbound links from other sites. Since some of these site will already be indexed, Google will follow the links on their pages and find you.
Twitter and Facebook updates are great places to put links to your site. Because these sites are indexed multiple times every day. So any new links will be followed right away.
Gaining ranking
Once you have been indexed, you will start working on increasing your rank. Just getting indexed does you almost no good, considering that Google has billions of pages in their database.
The 3 factors in getting ranked:
- Content
- Links
- Activity
Great content
This is also called on-page SEO. It’s critical that your page content is consistent with the keyword phrases you’re targeting. Clearly this article is about search engine optimization. One way Google figures this out is from the fact that it contains the term SEO. Another reason is because there are related words, like website traffic, too.
The title of the page, the domain name and other pages on your site are also important. Each of these plays a roles in Google determination about your site.
Your links
The next thing to consider is your links. The links to your site, as well as the sites you link to are important. It’s very important that you have more links coming in than you have going out. And the more inbound links the better.
A very easy way to get a lot of links to your site is through article marketing. With this strategy what you do is write an article about the topic you’re targeting. Then create a bunch of different versions of it. And post unique versions to lots of websites that accept articles. The more sites you can do this for, the more links you’ll get back.
Make your site active
Finally, we know that Google gives you credit for the activity on your site. A page that was created 3 years ago and hasn’t been touched since won’t rank well. Regular content updates to your site are expected. You can do this with RSS feeds and news posts.
Comments from other people on your page are another fantastic way to keep your content updated. So, obviously, you need to get people to visit your site on your own, too. An easy way to do this is from forums.
Set up forum profiles with the ones related to your website. Then become active in the forum. Always include a link back to your site. This generates even more links back to your site. And it also gets people to your web page.
Conclusion
Each step listed above is critical. However, writing a bunch of different articles on the same topic. And creating a bunch of forum profiles. And posting your articles and comments takes a lot of time. And the bad news is that you probably won’t do it.
However, rank builder software exists. And it automates everything we’ve just talked about. So, use your time wisely and automated to tedious tasks. Otherwise, you won’t do it at all. By taking these steps you practically ensure you’ll get free traffic from Google.
hello, i just want to ask if i can make money online but i don’t have paypal. Thank You
Hey Mario,
Yes you can make money online without paypal. You can join an affiliate network such as clickbank and they will send you a check every other week.