If you’re going to be successful in internet marketing, you need to build a list. It’s the one thing above all else that matters most. Because you can market to your list whenever you want. Just push a button and print money – literally.
So, how do you build a list?
Here’s what you need to build your list:
- Your Opt-in Page
- The Bribe
- The Thank You Page
Your Landing Page – The landing page is the page that has your opt-in form on it. This is where they will enter their email address. So, obviously it has to be well designed. And it needs to be simple to see how to opt in. And have a clear call to action.
The biggest mistake you can make is not having a clear call to action. This is a definitive message that tells your visitor what to do. And if you don’t include it, they won’t opt in. The funny thing is that people just don’t know what to do unless you tell them.
One way to really spice up your squeeze page is to make it a video squeeze page. Adding video will help keep your visitors attention. Plus it give you a chance to tell them to opt in multiple times. And after the video, you can make it just say “fill in the form now”.
It’s OK, if you’ve never made a video before. It’s very easy to hire people for a couple hundred bucks to make one for you. Or you can get email list tools that include video squeeze pages.
Your Bribe – The second component is the reason they are opting into your list. People won’t give you their email for nothing. Email privacy is very important to most people. So make your “bribe” a good one!
The only way to make this work is to provide real value. That means you make it something people would actually want to receive. And something from which they can derive a benefit. Here’s some examples:
- A free report
- Software
- A video tutorial
- A multi-part email series
You’ve got to create some great content. And make it both helpful and informative. And of course it has to be free. Bottom line is it’s got to be worth more to them than their email address.
If you’re worried about creating this content, don’t be. Here again, you can hire freelancers to create this for you. Simply tell them what the topic is and they can write the content. For example, you could have them write a 5-part email course. And you can get emails ghost written for about $20 – $25 each. And whole thing will only cost a hundred and fifty buck.
There are also list building products that include the follow up email series. There are two important things about the email series. The first thing is that it delivers value to your subscribers. It also has to generate revenue for you! One very easy way to make some money from your list is with affiliate marketing. This allows you to get started with no products of your own. And you can earn some commissions immediately from your emails.
Your Confirmation Page – The “thank you” page is the final piece of the puzzle. This is the page your subscriber sees after they opt in. It’s a great idea to give them some valuable information right on the thank you page. That way, they feel glad that they gave you their email address. It also helps to build the relationship. Then they’re more receptive when you email them.
This is another case where you can get a complete marketing package. You can also put the whole thing together on your own. You can either write the content pages on your own. Or pay a freelancer to write the content for you.
Summing it up
It makes no difference whether you build your opt-in, bribe and thank you page. Or if you hire people to do this for you. Or go with a complete package. It’s just important that you start today building your opt-in list. Because as soon as you’ve got your own list . . . You can basically write your own meal ticket.