If you’re not preselling, you’re losing money
The most important thing you can do to increase your affiliate commissions is to presell properly.
First, what is preselling? There are two components to it – art & science. It’s a process of taking your reader and getting them ready to buy. Then when they’re ready, refer them to the product website so they can buy it. And when it’s done correctly, they don’t know it’s happening.
The gist is that you give your reader some useful information. And give them a link to the product you’re preselling. In just a minute, I’ll explain exactly how to presell. But before we do, you need to know why it’s so important. Some major benefits of this process:
- It helps your reader trust you – Readers who trust you are more likely to click your links. And the more traffic you can send to the sale page, the more commissions you’ll earn.
- It disarms your reader – Nobody likes to be sold something. By not doing that to them, your reader is less defensive. This means they are more open to what you’re saying. So your message gets across.
- It creates buying readiness – Your readers are now receiving your message. So they become more receptive to other messages. This includes the sales website you send them to! Sending them to the sales page in this state makes them more receptive to the actual pitch.
- You make more money – They arrive at the product website prepped to buy. With the guard down and trusting your recommendation. This dramatically boosts your sales rate!
- It increases customer satisfaction – People like to make their own buying decisions. Instead of feeling pressured or “sold”. And this makes them feel better about the product they purchased.
- Preselling increases your bottom line – Happy customers ask for refunds much less often. Less refunds means more affiliate money stays in your pocket.
The need to presell is clear. You increase your profits. And increase your customer satisfaction. It’s a win-win-win!
Now, here’s how preselling works:
OK, now you understand why it’s so important. And hopefully you’re convinced you need to start doing it. You’re ready to learn how to do it properly. Like we talked about before, it’s an art. And it’s a science.
Part 1 – The art of it
Effective preselling requires gaining your readers trust in order for them to let down their guard. And the only method of doing this is to give exceptional value to your readers. Now, providing enough info to be useful, but still making them want more – that’s the art of it. The idea is that they want more and the sales page you send them to gives them more. And since they’re more open, they are more likely to make a purchase.
Part 2 – the Science
There are also several key elements that need to be included.
One of these key elements is the presentation of the information. You’ve got to map out your strategy before you start writing. In the end, you want to sell a specific product. There are two ways to accomplish this with great content. First, you can provide useful but incomplete information. The second way is to provide all the information and let your reader discover how hard it is to actually implement it. In either case, the product you’re referring them to solves the problem for them.
Next, you have to use “convert linking” methods. You have directly to the home page of the product. This increases your clicks. But how will you earn affiliate commissions if you don’t use your affiliate link? Well, that’s part of the science of this whole process. You use an image tag to cookie your reader before they leave your site.
Next, you want to make sure you’re linking on related words and phrases. People are used to clicking on hyperlinked words to get information they’re looking for. And when the words are in context like this, it makes perfect sense for your reader to click them.
Using this system, you’re virtually guaranteed to increase your affiliate business success.
OK, here’s the not-so-good news:
Doing all of this right is really hard! Let’s talk about everything required to put this plan into action: Good content. First and foremost, you have to be able to write a great article that provides valuable information. This means you have to be able to write well, and have enough knowledge to be useful. Strategic writing. First, you have to give good information. But, you also need to know how to present the information in a way that give value to the reader. While at the same time making them want more. Or provide so much information that they see how hard it will be to implement.
Choosing your products. Next, you’ve got to pick the right product to presell. Even if you get the article written. You’ve wasted all your effort if the product doesn’t sell well.
Techy stuff. To be most effective you have to use the “covert cookie” method. This is fairly simple – you use a 1 X 1 image and set the “source” to your affiliate link. (But if you do it wrong, you won’t get paid for the traffic you send.)
Summary:
Now you know what it takes to be a Presell Pro. Preselling properly will boost your affiliate profits up to 500%! The important thing is to use these techniques for everything you promote as an affiliate. Take action now. Make the extra effort required to propel your affiliate business to the next level.